The 10 Golden Tips for the Perfect Pitch

The 10 Golden Tips for the Perfect Pitch

1. Keep it short

Work out your storyline in advance and brainstorm all the ideas you want to transmit. You only have the time you have, so make the most of it! Make a script and even if you don’t follow it to the tee, you can only say so many words. Keep it clear and focused and give it your best.

2. Make it memorable

It's your minute of fame, so don’t waste it! You impress the audience when your storyline is coherent and when you have a powerful statement. Don’t lose time by making it bland and kick off the speech boldly. You need a hook. Get disconnected from technology and don’t open the PowerPoint straight away. If audience goes home talking about your pitch, then the work is done great.

3. The power of three

It's easy to present all the qualities of your product, but that is difficult to remember, not just for you but also for the audience. You should try and focus on three categories or qualities you can break your product down to, like for example “customer pain, impact and team”. Make it all about the three traits that define your idea.

4. Personalize it

Make your pitch relatable. This is your idea, so explain why you chose to follow it. Don’t be afraid to get emotional, show your passion and personality in the pitch. Tell the audience how your innovation journey has been going so far, include the ups and downs. This way you are giving them a chance to get to know you and your ambitions better. You shouldn’t act. If it comes from the heart, the audience will really get to know you better. By making it relatable people will see why your idea is so special.

5. Don’t go for a one-size-fits-all approach

Know who you are talking to! Meet the jury and the audience and prepare. Once you are doing your pitch, focus on a few people across the room and make eye contact with them. Fight against stage fright and be confident with your performance. By knowing your audience, you will become more confident and this will make you enjoy your pitch more.

6. Sell your vision

Great ideas need a voice. Think about how you came up with your idea. Brainstorm everything; the problems you’ve had, the steps you’ve gone through to tackle them and aim to convince and inspire the audience of how original your idea is. If you have a strong storyline, people are going to understand your product.

7. Be calm

When pitching an idea, a key factor is staying calm, a thing that can sometimes be easier said than done. Maintain a smile, put your mind in the right place, and have a reward-base system that encourages you and the pitch. Don’t rush, be enthusiastic and don’t act.

8. Take care of your body language

Great ideas need a voice. Think about how you came up with your idea. Brainstorm everything; the problems you’ve had, the steps you’ve gone through to tackle them and aim to convince and inspire the audience of how original your idea is. If you have a strong storyline, people are going to understand your product.

9. Repeat, rehearse and repeat again

Even if you don’t have an audience, saying things out loud can improve your speech a lot. You will be able to hear if this is really what you want to communicate or if there are words that can be changed. Find out which concepts you want to emphasize to make your story more captivating and convincing. You must keep in mind that by this you shouldn’t aim to memorize the pitch, it must come from the heart and you don’t want to look like a robot! Be spontaneous and put all your energy in it.

10. Enjoy your pitch

This is an idea you’ve been working on for a long time. Now it’s finally the time to show it to the world. If you have a good time while pitching, the audience will notice it. After so many hours and effort put into practicing the pitch, the last thing to do is to enjoy it!

Key take-aways

Consider these tips as the ingredients of a recipe. This is a starting point, so once you begin practicing your pitch, you’ll find out what to focus on. In the end, this will result in a fascinating and convincing pitch. Take this guideline with you and use it whenever you need to make a presentation. Remember that a good pitch isn’t about who can say the most words; it is about who can transmit more with what they are saying.

Author: Oliver Begerem, Manager of 2Grow.
Photo credit: Simon Zagaynov